Effective: April 11, 2026 · Last updated: April 11, 2026
Short version: FITR uses only essential cookies and local storage — for keeping you signed in, remembering your cart, and making payments work. We do not run ad-tracking, behavioral profiling, or sell your data to advertisers.
This Cookie Policy explains how FITR, Inc. ("FITR," "we," "our," or "us") uses cookies and similar storage technologies on joinfitr.com, sell.joinfitr.com, and the FITR mobile application (collectively, the "Services").
Cookies are small text files stored in your browser when you visit a website. We also use localStorage and sessionStorage — browser-based key/value stores that work similarly but are not sent with every HTTP request. On the FITR mobile app we use AsyncStorage, the React Native equivalent.
We use only strictly necessary storage. We do not place advertising cookies, cross-site tracking pixels, or behavioral profiling technologies.
| Name / Key | Type | Purpose | Expires |
|---|---|---|---|
firebase:authUser:… |
localStorage / IndexedDB | Keeps you signed in to your FITR account across browser sessions. Set by Firebase Authentication. | Until sign-out or token expiry |
__stripe_mid, __stripe_sid |
Cookie | Used by Stripe to detect fraud and process payments securely. Only present when the payment form is active. Set by Stripe, Inc. | 1 year / session |
fitr_zip |
localStorage / AsyncStorage | Stores the zip code you set for local availability display. Never sent to our servers. | Until you clear it |
fitr_recently_viewed |
AsyncStorage (mobile only) | Stores up to 10 recently viewed products so your "Keep Shopping For" feed stays relevant. Stored on-device only, never sent to our servers. | Until you clear app data |
| Cart & wishlist data | Firestore (server, signed-in users only) | Your cart and wishlist items are stored in your account so they persist across devices. Not a cookie — requires sign-in. | Until you check out or remove items |
Two third-party services may set cookies when you use FITR:
We do not use Google Analytics, Facebook Pixel, TikTok Pixel, or any other advertising or behavioral tracking technology.
The FITR mobile app does not use browser cookies. It uses AsyncStorage (on-device) for preferences like your zip code and recently viewed products, and Firebase Authentication tokens (stored securely by the Firebase SDK) to keep you signed in. Your push notification token (if you grant permission) is stored in your account to deliver order alerts — you can revoke permission at any time in your device's notification settings.
Because we use only essential storage, there is no cookie banner to dismiss — everything in use is required for the site to function. However, you can:
We respect the Do Not Track (DNT) browser signal. Because we do not engage in cross-site behavioral tracking, our Services behave the same regardless of your DNT setting.
If we introduce new cookies or storage technologies we will update this page and notify users via email or prominent in-app notice at least 14 days before those changes take effect.